Freelancing is one of my newest passions. Here are some of the designs I have created over the past couple months for different clients around the country.
This is a logo I created for a local boys’ baseball team for the upcoming season. The logo will be on their new uniforms as well as all the athletic gear. I am excited to see how it turns out!
Just a Dollar Ministries logo design
This logo was made for a ministry in Miami, Florida that helps missionaries around the world by raising money through churches across the U.S.
My precious little sister is turning 16 this coming weekend! She is having a double party with another girl who has the same birthday as her. This is a label I created for the goodie bags all the kids get to take home. The party theme is Tiffany’s.
Enjoy! More to come!
Here are some of the top disciplines I am currently trying to maintain in my everyday life to keep up with the ever-changing, fast-paced world of advertising:
Oh reading. It is one of those love-hate relationships we constantly battle. Creating lists of “top books to read” via friends, blogs or online inventories is the easy part. About a year ago I created a Word doc entitled “Books to Read,” which now has a grand total of two books crossed off the list while an additional two pages of “to read” has been added. I need to get a readin’.
It’s easy to make a grandious plan to read a bunch of books, but actually putting them on hold at your local library, picking them up, sitting down and reading adds an entirely additional string of struggles to this lofty ambition. However, once you take that first step, sit down and adventure into the first few pages, you may find yourself realizing why this habit is so highly recommended. Reading improves your portfolio of knowledge, strengthens brain growth and cultivates the habit of relaxing while still engaging your mind, opposite vegging out to TV or music.
Life isn’t cheap. This is one of the many life lessons I have begun to discover as a newly-graduated college student. Car insurance, gas, 401k saving, college loans, eating out, phone bills…it all adds up. Quickly. So…freelance. Freelancing is an avenue to help pay a few bills while simultaneously improving your working world skill sets. In advertising especially, you can freelance numerous skills, such as writing, design, web development and the list continues.
I want to improve my graphic design skills. Using the Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) is widely used but rare to completely comprehend. I am currently freelancing my modest, current skills by creating logos and identity packages for pioneering businesses. Freelancing allows you to learn how to interact with clients, price your work and create. These are the core parts to running a business, which you may not be able to do in a larger company until you have gained experience.
As a child, I was quite shy. Actually, my mother would bribe me to speak to people during church or community events. What a mess. Even in my adult life I am not the most outgoing person in the room and would prefer to stand against the wall, quietly observing and analyzing the chatter around me. Wishful thinking in a professional atmosphere.
Networking is one of the most valuable ways to find a job and move up the imaginary “ladder of success.” Being able to connect and interact with others in the working world can display opportunities that otherwise would have been unavailable. Friends in the business world are valuable assets and you never know when they might come in handy.
Good writing is rare. Writing well is difficult. It takes time, thought and focus. Creating a piece that makes people not only want to read the work in its entirety, but also watch for upcoming creations is a challenging task.
If you revisit some of the great writers of the past or present, you will find that they didn’t just sit down one day and write a great novel or article. No. They did research, made edits and perfected their style, constantly. The ability to write well can be beneficial whether you are writing emails or sending your boss a comp for an upcoming presentation.
Correct your work. Over and over and over. Let others correct your work. Feedback is vital.
One of the first days at my internship this past summer, an employee walked up to me, handed me a giant stack of paper and asked me to proof. At the time, I thought the task was mundane and unimportant, but as the summer progressed, I quickly realized having people edit and check your work was a commonplace event in the office. It is amazing the little misplaced commas or extra spaces that you can find when you have another set of eyes check a document. Proofing and editing is extremely important because little mistakes appear lazy and unprofessional to the client.
Well, those are my tips. They may seem mundane, they may seem trivial, but trust me. They will help you as you continue to pursue a vibrant and growing career.
Being a twenty-one year-old college graduate, newly-engaging in the working world is hard. Extremely hard. I’m not kidding.
Oftentimes, when people ask me what I am doing with my life currently, I give my little “just graduated from Liberty University and am currently working in the field of advertising in downtown Charlotte, North Carolina with RED F Marketing as a strategic analyst” spiel. Sounds impressive doesn’t it? I am extremely blessed to have a good job in my field of study immediately out of my collegiate life, however, that does not make it easy or glamorous. A huge lesson I have learned being a working individual is work is hard. The pressure and responsibility that follows being hired for your first, real-world job is intense. There have been many a day where I can be found in the bathroom trying to count to ten taking elongated breaths to regain my composure or running to my car in ecstatic glee that I have made it through another week.
Now, do not conclude that my crazed roller coaster of emotions is evidence that I do not like my job. I absolutely love it. But that does not mean that I am not challenged and stretched every, single day. Work is hard but worth it. So worth it.
This brings me to the point of mini sermon. When I become heavily overloaded with work or life in general, I have found one of the most helpful ways to regain my sanity is by conversing with former, collegiate friends. There is an insane amount of value in reconnecting and interacting with former classmates and fellow working newbies. They can bring alternate perspectives, similar stories of stress, encouragement to continue on and ways to maximize your potential.
Collegiate friends are a phenomenal resource because they can relate. They feel similar stresses and pressures and may have valuable insights to help you through the rocky terrain along the career road. I am so grateful for the friendships I developed in college and how they have blossomed into the current, biggest sources of encouragement in my life. From funny photos and emails during my workday to countdown til Friday texts and tweets, I am blessed.
So, for future college-goers or those currently enrolled, make strong friendships. They will carry into your career and aid your through future endeavors. And for those who are struggling, like me, to survive in the working world, use the friendships you made as fuel to zoom forward.
At my current internship with RED F Marketing, I am involved in the arena of research and strategy. I have had the opportunity to research everything from the content of Dunkin’ Donuts’ digital menu boards, to the benefits of being an AAdvantage member with American Airlines.
One of my most current findings is on the opinions of American consumers about the newest trend by restaurants of putting calories next to items on the menu. Panera is the most practical example, since they have been doing this for quite some time now.
Every time I go to Panera I spend about 10 minutes calculating different combinations of food to see how much I can order with least calorie spend (forget about cost– its all about calories now). I find the caloric content of my food to be very helpful in attempting to make beneficial meal choices. When I order a meal I know is low in calories, but still tastes delicious, I feel accomplished and healthy.
According to eMarketer, I am not alone in this opinion. Over 55% of millennials (ages 18-24) feel that restaurants should post caloric content next to menu items. This number increases to 58% when you hit the age range 25-34 years. People care about knowing what exactly they are putting in their bodies.
Other restaurants have caught on to this trend – including places such as McDonalds & PinkBerry Frozen Yogurt.
Restaurants and food companies are beginning to see that people do care about their health and have found the best way to keep their customers happy is by listening to their commentary and suggestions.
“Coming together is a beginning. Keeping together is progress. Working together is success.” Henry Ford
Inspiration from my work today.